CA: A Cancer Journal for Clinicians, Vol 38, 291-309, Copyright
© 1988 by American Cancer Society
A Television-Promoted Mammography Screening Pilot Project In the Chicago Metropolitan Area
David P. Winchester MD1,
Harold J. Lasky MD2,
JoAnne Sylvester MA3, and
Mary Lou Maher RN, MA4
1 Chief of Surgical Oncology and the Division of General Surgery at Evanston Hospital in Evanston, Illinois, and President of the Illinois Division of the American Cancer Society in Chicago, Illinois.
2 Chairman of the Early Detection Committee of the Illinois Division of the American Cancer Society in Chicago, Illinois.
3 Director of the Prevention and Early Detection Committee of the Illinois Division of the American Cancer Society in Chicago, Illinois.
4 Project Coordinator of the Prevention and Early Detection Committee of the Illinois Division of the American Cancer Society in Chicago, Illinois.
Breast cancer screening is best conducted with careful risk-factor assessment, breast physical examination, and mammography as delineated by the American Cancer Society's checkup guidelines. Large-scale screening demands adequate planning, commitment of resources, and careful follow-up. The program described in this study was effective in public education, professional education, early case finding, and, apparently, in increasing accessibility of mammography screening to women who had previously not had a mammogram. More needs to be done to increase the use of screening mammography, particularly in lower socioeconomic groups. Cost reduction, third-party coverage, and increased geographic accessibility should contribute to this worthy goal.